by Kvadrat.

Designed by Hella Jongerius, Bold is made using a combination of mechanical and hand-spun yarns resulting in a thick, warm and expressive rug. Bulky and irregular in character, it is the epitome of tactility, a quality that Hella believes to be ‘the most important and best-known characteristic of a rug’.

Bold is woven by skilled weavers from India using yarn that has been dyed after it is twisted. This produces an interesting effect as the dye does not penetrate completely to the yarn’s core.

Welcoming a new variation of the design, Bold Block, along with a new palette of ranging from turmeric to an earthy brick red, Bold continues to define warmth and tactility which according to Hella Jongerius are ‘the most important and best-known characteristics of a rug’.